01

Definition

A chance for us to get to know each other and establish a shared understanding of your product, your users, your greatest needs, and your biggest areas of uncertainty.

01

Definition

A chance for us to get to know each other and establish a shared understanding of your product, your users, your greatest needs, and your biggest areas of uncertainty.

01

Definition

A chance for us to get to know each other and establish a shared understanding of your product, your users, your greatest needs, and your biggest areas of uncertainty.

What I'll be doing

What I'll be doing

Market Research

Learning as much as I can about your product, your users, and your competitors

Workshop Facilitation

Running the two workshops and synthesizing the results

Research Proposal

Putting together a proposal of 1–2 studies to run during the Research module

What you'll be doing

What you'll be doing

What you'll be doing

Workshop Homework

15-30 minutes of individual assignments for participants to complete before we meet

Research Prep

Identifying potential user research participants

What we'll do together

What we'll do together

What we'll do together

Intro Meeting • 30–60 min

A chance for us to get to know each other and for you to share some of your company’s background with me

Branding Workshop • 75 min

Help me understand your values and where you see your company going over the next few years

Product Workshop • 75 min

Help me understand your users and where your greatest product uncertainties lie

Deliverables

Deliverables

Deliverables

Workshop Results

A summary of each workshop's output along with artifacts (FigJam boards, etc.)

Market Research Report

A brief report on my findings, with a focus on competitor analysis (if feasible)

Research Proposal

A proposal of 1–2 studies to run during the next module

02

Research

Navigating that uncertainty. Research will look different from project to project, but regardless of the methods used, the goal is to help you quickly answer your biggest questions.

02

Research

Navigating that uncertainty. Research will look different from project to project, but regardless of the methods used, the goal is to help you quickly answer your biggest questions.

02

Research

Navigating that uncertainty. Research will look different from project to project, but regardless of the methods used, the goal is to help you quickly answer your biggest questions.

What I'll be doing

What I'll be doing

What I'll be doing

Research Studies

Administering the studies and synthesizing their results

Brainstorming Solutions

Drafting possible solutions based on research findings

What we'll do together

What we'll do together

What we'll do together

Research Check-In

A quick check-in to review research progress

Research Review

A longer meeting to review research findings

Deliverables

Deliverables

Deliverables

Research Reports

A summary of the research studies along with artifacts (notes, recordings, etc.)

03

Refinement

Recommendations for product improvements based on research findings. Prototypes and guidance to aid future research.

03

Refinement

Recommendations for product improvements based on research findings. Prototypes and guidance to aid future research.

03

Refinement

Recommendations for product improvements based on research findings. Prototypes and guidance to aid future research.

What I'll be doing

What I'll be doing

What I'll be doing

Designing Solutions

Mocking up potential solutions based on research findings

Prototyping

Preparing interactive prototypes of potential solutions

What we'll do together

What we'll do together

What we'll do together

Design Critique

A quick check-in to get feedback on product solutions

Design Review

A longer meeting to review product solutions

Deliverables

Deliverables

Deliverables

Solution Proposal

A presentation detailing potential product solutions

Prototypes

Interactive prototypes of product solutions that can be used for future research

Research Recommendations

Recommendations for future studies based on solution prototypes

04

Branding

Brand concepts including logos, colors, typography, interface design, visual motifs, and more—depending on the current state of your branding.

04

Branding

Brand concepts including logos, colors, typography, interface design, visual motifs, and more—depending on the current state of your branding.

04

Branding

Brand concepts including logos, colors, typography, interface design, visual motifs, and more—depending on the current state of your branding.

What I'll be doing

What I'll be doing

What I'll be doing

Designing Concepts

Updates to existing branding based on the results of the Branding Workshop

What we'll do together

What we'll do together

What we'll do together

Design Critique

A quick check-in to get feedback on branding concepts

Design Review

A longer meeting to review branding concepts

Deliverables

Deliverables

Deliverables

Branding Proposal

A presentation detailing final branding concepts

Branding Assets

Files and templates for updated branding materials

Branding Guidelines

Recommendations for implementing branding updates

05

Wildcard

Whatever else you need to get done! This can be a continuation of one of the previous modules, or something else entirely.

05

Wildcard

Whatever else you need to get done! This can be a continuation of one of the previous modules, or something else entirely.

05

Wildcard

Whatever else you need to get done! This can be a continuation of one of the previous modules, or something else entirely.

Some ideas for wildcard projects

Some ideas for wildcard projects

Some ideas for wildcard projects

Website

Spin up a simple website, or update a few existing pages

Presentation

Fresh slide designs to go with your product and branding updates

Marketing

Easy-to-use, customizable templates for ads or social media

Branded Items

Apparel, business cards, or whatever else you need to rep your brand

Continuation

Additional research studies, product work, or branding concepts