Market Research
Learning as much as I can about your product, your users, and your competitors
Workshop Facilitation
Running the two workshops and synthesizing the results
Research Proposal
Putting together a proposal of 1–2 studies to run during the Research module
Workshop Homework
15-30 minutes of individual assignments for participants to complete before we meet
Research Prep
Identifying potential user research participants
Intro Meeting • 30–60 min
A chance for us to get to know each other and for you to share some of your company’s background with me
Branding Workshop • 75 min
Help me understand your values and where you see your company going over the next few years
Product Workshop • 75 min
Help me understand your users and where your greatest product uncertainties lie
Workshop Results
A summary of each workshop's output along with artifacts (FigJam boards, etc.)
Market Research Report
A brief report on my findings, with a focus on competitor analysis (if feasible)
Research Proposal
A proposal of 1–2 studies to run during the next module
Research Studies
Administering the studies and synthesizing their results
Brainstorming Solutions
Drafting possible solutions based on research findings
Research Check-In
A quick check-in to review research progress
Research Review
A longer meeting to review research findings
Research Reports
A summary of the research studies along with artifacts (notes, recordings, etc.)
Designing Solutions
Mocking up potential solutions based on research findings
Prototyping
Preparing interactive prototypes of potential solutions
Design Critique
A quick check-in to get feedback on product solutions
Design Review
A longer meeting to review product solutions
Solution Proposal
A presentation detailing potential product solutions
Prototypes
Interactive prototypes of product solutions that can be used for future research
Research Recommendations
Recommendations for future studies based on solution prototypes
Designing Concepts
Updates to existing branding based on the results of the Branding Workshop
Design Critique
A quick check-in to get feedback on branding concepts
Design Review
A longer meeting to review branding concepts
Branding Proposal
A presentation detailing final branding concepts
Branding Assets
Files and templates for updated branding materials
Branding Guidelines
Recommendations for implementing branding updates
Website
Spin up a simple website, or update a few existing pages
Presentation
Fresh slide designs to go with your product and branding updates
Marketing
Easy-to-use, customizable templates for ads or social media
Branded Items
Apparel, business cards, or whatever else you need to rep your brand
Continuation
Additional research studies, product work, or branding concepts